What’s Your Brand


When I did ‘The Great Escape,’ I kept thinking, ‘If they were making a movie of my life, that’s what they’d call it – the great escape.

Steve McQueen

What’s Your Brand

How do you see yourself in the workplace? How do colleagues see you? But most importantly, how do you want other people to experience you? There are people in the workplace who are known for their trademark characteristics: the way they walk, the way they handle clients, the way they dress, and the quality of work that they do. This is what we call personal branding, the way you package yourself as a worker and a professional. And in a world where competition is tough and employers and customers judge both the cover and the contents of the book, so to speak, the question of how to brand yourself is legitimate.

Why branding yourself is important?

Before we get down to the finer details of how to brand yourself, let’s first talk about why you need to brand yourself in the first place. Why, indeed?

Branding yourself is about building trust and recognition. If you’re an employer in a firm, you want your boss to trust your work and to let them know that you are a reliable employee they can rely on for big projects. If you’re a start-up, you want your customers to recognize you and know the kind of service you offer.

Branding lets you stand out among the rest and makes it possible for people to remember you. It sets you apart from the competition.

How to brand yourself?

Now let’s talk about how to brand yourself. Branding is largely an art and a strategy. And if we’re talking about branding your business or your professional skills, then it will need more than a unique design or fancy clothes. Branding through appearances provides only a very superficial cover.

Mark Morgan gives some pointers on how to brand yourself and get beyond the first impressions.

1 – Brand your work product. Morgan advises that while organizations have a style guide for written communication, it’s important to also brand your presentation so that it reflects what else you can offer beyond the content. These include simple things like reviewing documents for spelling and typo errors or making the extra effort to make slide presentations look more professional.

2 –  Consider a LinkedIn account. Resumes and CVs still work but in an age of social media domination, professionals get themselves a LinkedIn account as a form of professional branding online. Make sure to provide a comprehensive profile on your LinkedIn, complete with a professional-looking, recent photo of you. Be crisp and active in your words, detailing your work accomplishments and career aspirations.

3 –  Surround yourself with people who are of positive influence. Morgan explains that the people around you are critical in how you build your brand in that both your professional and personal characters are a reflection of the kind of people who shape and influence you. Surround yourself not just with people who can build your network and open up more opportunities, but also people who can inspire, serve as models and mentor you as you build your personal brand.

People remember us in many ways, from the way we look to the way we do things. All these come together under one big concept of a personal brand. If you want people to take notice of you, then a positive, trustworthy brand is something to aim for. Now, what’s your brand?

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