by Arnaud de Ghellinck, Content Marketing & Storytelling @ World of Digits It doesn’t make sense to hire smart people and then tell them what to do, we hire smart…
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Why would you even care about Corporate Storytelling? Why should you bother to orate a story during your business presentations? You have solid numbers and recommendations to convince any prospect,…
An essential aspect of creativity is not being afraid to fail Edwin Land This time, I wanted to offer you a series of 8 videos that inspire me. Please let us...
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Some people are simply great with words, but not everyone great with words are master storytellers. There is a difference between a person who can write, and a person who…
The value of information – content – in marketing communication has shifted in focus tremendously over the years. In traditional marketing, information is central to planning, designing and carrying out marketing tactics…
Writing business pitches are common nowadays for ghost writers. Business clients would usually require their writers to come up with the best business pitches that they can deliver to prospect…
Gone are the days of “in your face” marketing – fliers, coupons, sales representatives calling your mobile, and emails offering the next best deal. Okay, not really over, but there’s…
If you have a website or a blog and are on social media, then you probably must have heard about search engine optimization (SEO). If not, then we’re guessing that…
Everybody’s got a different way of telling a story… and has different stories to tell — Keith Richards Most writers think that switching from the traditional writer to a ghost…
Titles are important ; I have them before I have books that belong to them. — John Irving What will make you want to open an email in your inbox?…
