Why would you even care about Corporate Storytelling? Why should you bother to orate a story during your business presentations? You have solid numbers and recommendations to convince any prospect,…
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The term Lean is derived from Lean production, a scientific method of eliminating waste within a manufacturing system. However, “thinking Lean” has strategic advantages in the field of Content Marketing…
Nowadays, with the rise of big data, greater machine-to-machine (M2M) communication and the Internet of Things (IoT), reliance on machines by humans became greater than ever before. In one sense,…
“We are storytelling creatures” – Max Richter So you want to know the secret recipe of word of mouth marketing? You are at the right place. Whatever the industry you’re…
“Employee branding, in simple terms, means what an employee projects not only about himself but about the organisation’s culture to the outer world.” The objectives of employee branding are manifold….
“Branding is inherently simple. It implies the construction of identity. Yet, an identity that matters is hard to construct and even harder to maintain.” Brand power, do you believe in…
2 – Pexels Pexels‘ landing page is really similar to the one of Pixabay, another library we will talk about later. However, the key difference here sticks out when you notice the…
Some people are simply great with words, but not everyone great with words are master storytellers. There is a difference between a person who can write, and a person who…
The value of information – content – in marketing communication has shifted in focus tremendously over the years. In traditional marketing, information is central to planning, designing and carrying out marketing tactics…
Writing business pitches are common nowadays for ghost writers. Business clients would usually require their writers to come up with the best business pitches that they can deliver to prospect…
