Creativity to transform corporate culture

Creativity to transform corporate culture: Catherine Courage at TEDxKyoto


What You Will Learn

In this video design leader Catherine Courage challenges us to drive innovation in the workplace by igniting our innate creativity from childhood. This fact is literally and figuratively embodied in her work. A 13 year resident of Silicon Valley, Catherine is currently a leader for a Silicon Valley product design group. Selected as one of Silicon Valley’s “40 Under 40” young tech leaders, Catherine has worked passionately to fuse world-class product design with exceptional customer experience.

“Creativity is a birthright available to all but used by few”. Catherine Courage


  • Overall 7/10
  • Applicability 8/10
  • Innovation 7/10
  • Style 7/10

Her vision has inspired her to co-author a book, as well as speak at Stanford University, the California College of the Arts, C100, 48 Hrs in the Valley, Tech Women Canada and FUSE. In addition to all this, she is also an advisor to several entrepreneurial groups and serves on the board of the Leukemia and Lymphoma Society. Catherine strives for no less than to transform the corporate culture in Silicon Valley, and beyond, by using great design as the driving force for change. Catherine embodies the courage and energy vital to building a brighter future.

She is right when she tell that history has repeatedly taught us that it often takes great courage to bring about great change.


  • Ask lot of questions
  • Challenge the status quo
  • Change your working environment and tools
  • Environment: Create a variety of spaces to work in (use colors, space, music…)
  • Experiment: fail fast and early, iteration and prototyping.
  • Storytelling: tell stories and avoid boring presentations.

Now it’s your turn to inject some creativity in your work place.

Source: TED



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