“Plan for what is difficult while it is easy, do what is great while it is small” – Sun Tzu Even more marketing employees and teams need to work faster and…
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In today’s world, in which users decide whether they are interested in a specific web page in a few seconds, it is quite important to use both data and analytics…
As traditional print readership remains on the decline, publishers are struggling to adapt to the increasingly fragmented digital media landscape and implement their transformation. Major legacy players such as the…
“Good management processes support strategy and capability of execution: agile management processes help change capabilities and other organizational features quickly when change is necessary.” – Christopher Worley, Thomas Williams and…
In this very competitive society we live in, the need for creative thinking is now more in demand more than ever. Both the corporate and organizational landscape require creativity from…
Nowadays, with the rise of big data, greater machine-to-machine (M2M) communication and the Internet of Things (IoT), reliance on machines by humans became greater than ever before. In one sense,…
“We are storytelling creatures” – Max Richter So you want to know the secret recipe of word of mouth marketing? You are at the right place. Whatever the industry you’re…
Empathy (ˈɛmpəθi/) Noun: empathy “The ability to understand and share the feelings of another.” While going through this article, wether you are a manager, designer or an engineer, you will…
“Employee branding, in simple terms, means what an employee projects not only about himself but about the organisation’s culture to the outer world.” The objectives of employee branding are manifold….
“Branding is inherently simple. It implies the construction of identity. Yet, an identity that matters is hard to construct and even harder to maintain.” Brand power, do you believe in…
